For decades, software has been something that happens to you.

Corporations decide what features you need. Designers choose workflows that serve their metrics, not your mind. You've been a user—a consumer of other people's visions.

That era is closing.

AI coding assistants have fundamentally changed the equation.

What once required years of study, teams of engineers, and significant capital can now emerge from a conversation.

You describe what you need. The code materializes.

We call this new paradigm selfware—software built by yourself, for yourself.

Not because you have to prove anything. Not because coding is some elite skill everyone must learn.

But because now you can.

When you build for yourself, something remarkable happens.

The software fits your brain like a glove. No unnecessary features. No dark patterns. Every button exists because you put it there.

This is software as extension of self.

We're not here to overthrow anything.

But now there's another option. For the specific, the peculiar, the exactly-what-you-need—you can build it yourself.

In hours, not months. In conversations, not code bootcamps.